57% of Western companies in the b2b market are looking for clients using e - mail, Cell phones
According to a survey conducted by BtoB Magazine, 57% of Western companies operating in the b2b market to attract customers via e-mail. Only 20% of respondents identified as advertising options to attract customers, contextual advertising, and only 13% indicated social network. "Mail not expensive and quite effective way for small business, allowing them to Express themselves and to communicate with the client, - says the Director of the Bureau iTrex Benjamin bakalinskij. - The main problem here is the content. For anybody not a secret that today, the Internet is an ocean of information. What to tell the consumer and in what form to the newsletter gave results - that's the main thing for marketers". As the primary marketing channel, social network respondents indicated working in agencies and trading companies. As members of trade organizations and agencies operating in the B2B segment, I believe that social networks have the space to grow their organizations. However, only 5% of respondents described their activity in social networks as "well-optimized" compared to 30% who reported the same for their programs for e-mail distribution. The majority of respondents (55%) noted that their activity on social networks is in its infancy, but they all lay on them some hope. The selling of the social network of employees b2b companies called LinkedIn..